Influencing factors and potential realizations in the future.
|Option 1||Option 2||Option 3|
|Cost pressure||Increasing e.g. due to new (global) competitors||As it is: high||Decreasing due to higher willingness to pay for premium|
|Product variety and technological complexity||Increasing due to regulation and regionalization||As it is: high||Decreasing due to restrictive platform approaches|
|Customers’ expectation towards driveability||Increasing – even in developing countries||As it is: very high in developed countries||Decreasing|
|Customers’ expectation towards safety||Increasing – even in developing countries||As it is: very high in developed countries||Decreasing due to lower willingness to pay for it|
|Customers’ expectation towards connectivity||Main criterium||As it is: one of the important criteria||Just nice to have|
|Strategy of ICT giants||Become automotive OEM||Become major tier 1 system supplier||Stay out of automotive business|
|Importance of customers’ data||Very high: data is the money of the 21st century||As it is: important mainly in the new economy||Low: e.g. reduced willingness to pay with data|
|Role of ICT in manufacturing||ICT makes production commodity||ICT boosts efficiency, does not change structure||Decreasing (e.g. forced by unions)|
|OEM’s own value creation in manufacturing||Increasing to gain technology multiply effect||As it is: only major core components||Decreasing by using commodity to save costs|
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