Open Access
Table 2.
Influencing factors and potential realizations in the future.
| Option 1 | Option 2 | Option 3 | |
|---|---|---|---|
| Cost pressure | Increasing e.g. due to new (global) competitors | As it is: high | Decreasing due to higher willingness to pay for premium |
| Product variety and technological complexity | Increasing due to regulation and regionalization | As it is: high | Decreasing due to restrictive platform approaches |
| Customers’ expectation towards driveability | Increasing – even in developing countries | As it is: very high in developed countries | Decreasing |
| Customers’ expectation towards safety | Increasing – even in developing countries | As it is: very high in developed countries | Decreasing due to lower willingness to pay for it |
| Customers’ expectation towards connectivity | Main criterium | As it is: one of the important criteria | Just nice to have |
| Strategy of ICT giants | Become automotive OEM | Become major tier 1 system supplier | Stay out of automotive business |
| Importance of customers’ data | Very high: data is the money of the 21st century | As it is: important mainly in the new economy | Low: e.g. reduced willingness to pay with data |
| Role of ICT in manufacturing | ICT makes production commodity | ICT boosts efficiency, does not change structure | Decreasing (e.g. forced by unions) |
| OEM’s own value creation in manufacturing | Increasing to gain technology multiply effect | As it is: only major core components | Decreasing by using commodity to save costs |
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