Consistent pictures of the future.
|Picture 1||Picture 2||Picture 3||Picture 4|
|Customers’ expectation towards driveability||Decreasing or high only in some (developed) markets||At least as high as today||Decreasing||At least as high as today|
|Customers’ expectation towards connectivity||Main criterium||Main criterium||One of the important or main criteria||One of the important criteria|
|Importance of customers’ data||Very high: data is the money of the 21st century||Very high: data is the money of the 21st century||As it is or lower||As it is or lower|
|Strategy of ICT giants||Become automotive OEM||Become automotive OEM or tier 1 system supplier||Become major tier 1 system supplier||ICT players stay out of automotive business|
|Role of ICT in manufacturing||ICT makes production commodity||ICT boosts efficiency, but does not make production commodity||ICT makes production commodity||ICT boosts efficiency, but does not make production commodity|
|OEM’s own value creation in manufacturing||Decreasing by using commodity to save costs||Increasing to gain technology multiply effect||Decreasing by using commodity to save costs||As it is|
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