Open Access
Table 3.
Consistent pictures of the future.
| Picture 1 | Picture 2 | Picture 3 | Picture 4 | |
|---|---|---|---|---|
| Customers’ expectation towards driveability | Decreasing or high only in some (developed) markets | At least as high as today | Decreasing | At least as high as today |
| Customers’ expectation towards connectivity | Main criterium | Main criterium | One of the important or main criteria | One of the important criteria |
| Importance of customers’ data | Very high: data is the money of the 21st century | Very high: data is the money of the 21st century | As it is or lower | As it is or lower |
| Strategy of ICT giants | Become automotive OEM | Become automotive OEM or tier 1 system supplier | Become major tier 1 system supplier | ICT players stay out of automotive business |
| Role of ICT in manufacturing | ICT makes production commodity | ICT boosts efficiency, but does not make production commodity | ICT makes production commodity | ICT boosts efficiency, but does not make production commodity |
| OEM’s own value creation in manufacturing | Decreasing by using commodity to save costs | Increasing to gain technology multiply effect | Decreasing by using commodity to save costs | As it is |
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